With an extensive background in integrated sales, marketing, and business development for a number of fitness, lifestyle, and sports brands, Charina has spent her more recent years chasing social entrepreneurship, early-stage start-ups, and the bike in front of her. Currently, Charina serves as the Global Head of Sales and Marketing for Europe’s largest online retailers of sports and wellness apparel, accessories, and nutrition products in the bike, tennis, outdoor, and team sports sector.